Research

In addition to HUCG’s work for clients, HUCG has leveraged expert interviews, focus groups, and surveys to conduct in-depth industry research white-papers on emerging trends in a during and post-COVID world to explore how businesses, academic institutions, and non-profit organizations can best prepare for their next steps. Email info@harvardundergradconsulting.org to learn more about how HUCG can support your organization.

 

Our Research

New 2022-23 Whitepapers

Fintech Report

The fintech sector has undergone a profound digital transformation in recent years, reshaping the way financial services are accessed, delivered, and experienced. This shift has paved the way for innovative solutions that cater to the evolving needs of consumers and businesses alike.

Download the report here.

Entertainment & COVID-19

The entertainment industry has experienced massive changes over the past few months due to COVID-19. The uncertainty surrounding the safety of large gatherings such as sporting events and movie theaters, and the sheer convenience of platforms such as Zoom may leave lasting effects.

Download the report here.

5G Tech & Applications

In a world connected increasingly by networked devices, 5G technology will power a new swath of capabilities including autonomous vehicles, smart cities, and responsive national security. The path to a 5G world faces constant challenges, with consumer privacy concerns at the forefront as corporate competitors tackle international geo-political rivalries playing out on social, economic, and political fronts.

Download the report here.

Consumer Finance

The COVID-19 pandemic has ushered in a new generation of retail investors during market conditions of unprecedented volatility. As social media users power “celebrity stocks” to new heights by trading risky financial instruments, new investors turn to trading platforms that simplify and potentially gamify the trading process for a new source of income, entertainment, and excitement.

Download the report here.

Inclusive Fashion

The fashion industry has experienced wholesale changes to its operations and priorities in the midst of the COVID-19 pandemic, from increased digital operations to shifted product priorities to a heightened awareness for brand ethics and socially-cognizant products. To navigate this ever-changing landscape, brands need to act responsively and responsibly.

Download the report here.

Education & COVID-19

COVID-19 led to the widespread shutdown of in-person schooling in March 2020. Examining the challenges faced by administrators, teachers, parents, and students will better inform continuously evolving educational practices and policies for the upcoming school year.

Download the report here.

Gen-Z Spending & COVID-19

COVID-19 has upended the economy across the board, and perhaps most interestingly for Gen Z. A survey of 200+ people, interviews with experts, and extensive research inform this essay about how the pandemic has affected Gen Z's spending habits and what the future looks like for our youngest demographic.

Download the report here.

Electric Vehicles Report

The emergence of recent automaker disruptors and technological innovation in the automotive sphere has led to unprecedented interest in electric vehicles. Widespread electric vehicle adoption will depend on evolving consumer trends and government policies which vary among different geographical regions, and will bring permanent impacts on both existing and adjacent industries, posing both threats and opportunities to a large variety of businesses.



Download the report here.

College Student Report

The HCCG College Students report is a publication that tracks and analyzes trends the US College Students demographic. This report primarily utilizes data collected from college students who belong to a larger group known as “Gen-Z” (people born between 1997 and 2012) and is the demographic that is about to enter the workforce. Indeed, college students today are uniquely different from those from previous generations because they grew up with the internet, social media, and smartphones. As a result, companies are racing to understand how best to hire these college students, marketers are trying to figure out how to target this demographic, and, because college students today are also the most socially conscious demographic, nonprofits are seeking to appeal to them as well. This report discusses three topics: College Students and Career, College Students and Entertainment, and College Students and Nonprofits.

Download the report here.

ESG Investing Report

As the private sector begins to emphasize corporate social responsibility, new trends and patterns in the ESG space have evolved along with it. About one-third of millennials often or exclusively use investments that take ESG factors into account, and the way companies prioritize their environmental, social, and governance strategies will influence the way they are valued going forward. Companies are utilizing new methods to boost their ESG scores while rating agencies are simultaneously changing the way they evaluate these companies based on changing frameworks and regulations. Exploring the future of ESG investing through different lenses will help to contextualize the relationship between sustainability and business over the next several decades.

Download the report here.

Big Data Report

The HCCG Big Data Report mapped out the current technical landscape to evaluate key use cases of big data analytics, assess the challenges organizations face when adopting big data solutions, and break down the core ethical principles governing data usage. This paper presents what analytical tools exist, how big data can be used, why big data solutions are helpful, and when they should be implemented.

Download the report here.

Supply Chain Report

The COVID-19 pandemic plunged the global economy into the deepest recession since the end of World War II: In 2020, the economy contracted by 3.5%, a 7% loss compared to the projected growth for that year. Taking a deep dive into a few key verticals (healthcare, consumer retail, technology, and aerospace & defense) to examine the current and future effects of this pandemic on global supply chains has shown that digitization, diversification, and a wide variety of industry-specific restructurings will characterize this next chapter of the global economy as it looks to rebound from the pandemic.

Download the report here.

Healthcare

The healthcare system has been forced to change rapidly due to COVID-19, notably through a massive shift to online forms of medicine. Healthcare providers, patients, and policy makers can all contribute to a safer, healthier, and more equitable system.

Download the report here.

Will Granger

Associate Director of Engagement

Will is from Arlington, Virginia, lives in Kirkland House, and studies Statistics with a secondary in Computer Science. With divergent interests in consulting, finance, music, politics, and sports analytics, Will has spent time interning on Capitol Hill and working on several data-based sports modeling projects. Notably, Will has also spent his recent summers traveling the world with the Harvard Krokodiloes, Harvard’s oldest a cappella group. In his free time, Will enjoys watching TV and movies, playing golf, and going on hikes.

Abhishek Malani

Associate Director of Finance and Administration

Abhishek is from Glastonbury, Connecticut, and proudly lives in Pforzheimer House as an Economics Major with a secondary in Computer Science. Previously, he has conducted research on the impacts of diversity in early education learning, helped teach business analytics courses, and most recently, conducted equity research for a New York based fund. At Harvard, he is also the Portfolio Manager for Black Diamond Capital and involved in the Harvard South Asian Association. Abhishek loves playing poker, binge watching Netflix, and making the best omelettes in dining hall history.

Danielle Nam

Associate Director of Case Development

A Silicon Valley native, Danielle lives in Cabot House and is pursuing a bachelor’s in Economics with a secondary in Statistics at Harvard, along with a master’s in Harp Performance at the New England Conservatory of Music. Danielle is currently zooming from Seoul, South Korea, where she’s working at a VC fund and as an international trade intern. She is passionate about public service and has been involved with the Department of Veterans Affairs in a voluntary capacity for several years now. Danielle loves farmers’ markets, trying new foods, and early and classical music.

Fredericka Lucas

Associate Director of External Initiatives

Originally from Richmond, Virginia, Fredericka lives in Leverett House and studies Neurobiology and Economics. As a member of HCCG, she has worked with leading medical device companies on market evaluation, primary research, and data analysis cases. At Harvard, she is a member of the varsity track and field team and is involved in biomedical research. This summer, she will be joining Bain and Company as an Associate Consultant Intern. In her free time, Fredericka enjoys reading, making Spotify playlists, and cooking breakfast foods.

Joshua Doolan

Associate Director of Technical Initiatives

Joshua hails from New York City, lives in Pforzheimer House, and studies Applied Mathematics with a focus in Data Science. He has a keen interest in machine learning, artificial intelligence, and data science. At Harvard, Joshua has enjoyed being a Peer Advising Fellow, serving as a mentor to first-year students. In his free time, you’ll probably catch Joshua taking a bite out of Vegemite toast while listening to some “golden age” (2011-2014) pop music.

Sahar Mohammadzadeh

Associate Director of Member Affairs

Sahar is a Kentuckian living in Mather House as a Government Major on a Tech Science Track with a secondary in Economics. Passionate about business and media, she has worked with leading television production networks and conducts grant investment research as a Youth Explorer for National Geographic. Sahar has also previously worked with software VC funds and will be joining Insight Partners this summer in NY. On campus, Sahar served on the Executive Team of the Harvard Kennedy School’s Institute of Politics as Director of Communications. When she is not baking, Sahar can be found skiing, listening to podcasts, or writing letters to authors of books she enjoys.

Past Whitepapers

Fintech Report

The fintech sector has undergone a profound digital transformation in recent years, reshaping the way financial services are accessed, delivered, and experienced. This shift has paved the way for innovative solutions that cater to the evolving needs of consumers and businesses alike.

Download the report here.

Entertainment & COVID-19

The entertainment industry has experienced massive changes over the past few months due to COVID-19. The uncertainty surrounding the safety of large gatherings such as sporting events and movie theaters, and the sheer convenience of platforms such as Zoom may leave lasting effects.

Download the report here.

5G Tech & Applications

In a world connected increasingly by networked devices, 5G technology will power a new swath of capabilities including autonomous vehicles, smart cities, and responsive national security. The path to a 5G world faces constant challenges, with consumer privacy concerns at the forefront as corporate competitors tackle international geo-political rivalries playing out on social, economic, and political fronts.

Download the report here.

Consumer Finance

The COVID-19 pandemic has ushered in a new generation of retail investors during market conditions of unprecedented volatility. As social media users power “celebrity stocks” to new heights by trading risky financial instruments, new investors turn to trading platforms that simplify and potentially gamify the trading process for a new source of income, entertainment, and excitement.

Download the report here.

Inclusive Fashion

The fashion industry has experienced wholesale changes to its operations and priorities in the midst of the COVID-19 pandemic, from increased digital operations to shifted product priorities to a heightened awareness for brand ethics and socially-cognizant products. To navigate this ever-changing landscape, brands need to act responsively and responsibly.

Download the report here.

Education & COVID-19

COVID-19 led to the widespread shutdown of in-person schooling in March 2020. Examining the challenges faced by administrators, teachers, parents, and students will better inform continuously evolving educational practices and policies for the upcoming school year.

Download the report here.

Gen-Z Spending & COVID-19

COVID-19 has upended the economy across the board, and perhaps most interestingly for Gen Z. A survey of 200+ people, interviews with experts, and extensive research inform this essay about how the pandemic has affected Gen Z's spending habits and what the future looks like for our youngest demographic.

Download the report here.

College Student Report

The HCCG College Students report is a publication that tracks and analyzes trends the US College Students demographic. This report primarily utilizes data collected from college students who belong to a larger group known as “Gen-Z” (people born between 1997 and 2012) and is the demographic that is about to enter the workforce. Indeed, college students today are uniquely different from those from previous generations because they grew up with the internet, social media, and smartphones. As a result, companies are racing to understand how best to hire these college students, marketers are trying to figure out how to target this demographic, and, because college students today are also the most socially conscious demographic, nonprofits are seeking to appeal to them as well. This report discusses three topics: College Students and Career, College Students and Entertainment, and College Students and Nonprofits.

Download the report here.

Big Data Report

The HCCG Big Data Report mapped out the current technical landscape to evaluate key use cases of big data analytics, assess the challenges organizations face when adopting big data solutions, and break down the core ethical principles governing data usage. This paper presents what analytical tools exist, how big data can be used, why big data solutions are helpful, and when they should be implemented.

Download the report here.

Healthcare

The healthcare system has been forced to change rapidly due to COVID-19, notably through a massive shift to online forms of medicine. Healthcare providers, patients, and policy makers can all contribute to a safer, healthier, and more equitable system.

Download the report here.

Will Granger

Associate Director of Engagement

Will is from Arlington, Virginia, lives in Kirkland House, and studies Statistics with a secondary in Computer Science. With divergent interests in consulting, finance, music, politics, and sports analytics, Will has spent time interning on Capitol Hill and working on several data-based sports modeling projects. Notably, Will has also spent his recent summers traveling the world with the Harvard Krokodiloes, Harvard’s oldest a cappella group. In his free time, Will enjoys watching TV and movies, playing golf, and going on hikes.

Abhishek Malani

Associate Director of Finance and Administration

Abhishek is from Glastonbury, Connecticut, and proudly lives in Pforzheimer House as an Economics Major with a secondary in Computer Science. Previously, he has conducted research on the impacts of diversity in early education learning, helped teach business analytics courses, and most recently, conducted equity research for a New York based fund. At Harvard, he is also the Portfolio Manager for Black Diamond Capital and involved in the Harvard South Asian Association. Abhishek loves playing poker, binge watching Netflix, and making the best omelettes in dining hall history.

Danielle Nam

Associate Director of Case Development

A Silicon Valley native, Danielle lives in Cabot House and is pursuing a bachelor’s in Economics with a secondary in Statistics at Harvard, along with a master’s in Harp Performance at the New England Conservatory of Music. Danielle is currently zooming from Seoul, South Korea, where she’s working at a VC fund and as an international trade intern. She is passionate about public service and has been involved with the Department of Veterans Affairs in a voluntary capacity for several years now. Danielle loves farmers’ markets, trying new foods, and early and classical music.

Fredericka Lucas

Associate Director of External Initiatives

Originally from Richmond, Virginia, Fredericka lives in Leverett House and studies Neurobiology and Economics. As a member of HCCG, she has worked with leading medical device companies on market evaluation, primary research, and data analysis cases. At Harvard, she is a member of the varsity track and field team and is involved in biomedical research. This summer, she will be joining Bain and Company as an Associate Consultant Intern. In her free time, Fredericka enjoys reading, making Spotify playlists, and cooking breakfast foods.

Joshua Doolan

Associate Director of Technical Initiatives

Joshua hails from New York City, lives in Pforzheimer House, and studies Applied Mathematics with a focus in Data Science. He has a keen interest in machine learning, artificial intelligence, and data science. At Harvard, Joshua has enjoyed being a Peer Advising Fellow, serving as a mentor to first-year students. In his free time, you’ll probably catch Joshua taking a bite out of Vegemite toast while listening to some “golden age” (2011-2014) pop music.

Sahar Mohammadzadeh

Associate Director of Member Affairs

Sahar is a Kentuckian living in Mather House as a Government Major on a Tech Science Track with a secondary in Economics. Passionate about business and media, she has worked with leading television production networks and conducts grant investment research as a Youth Explorer for National Geographic. Sahar has also previously worked with software VC funds and will be joining Insight Partners this summer in NY. On campus, Sahar served on the Executive Team of the Harvard Kennedy School’s Institute of Politics as Director of Communications. When she is not baking, Sahar can be found skiing, listening to podcasts, or writing letters to authors of books she enjoys.

 

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