Targeted Sales & Marketing
Effective commercial strategies and marketing tactics are powerful drivers of success in a world of rapid product and consumer evolution. Since its inception, HUCG has worked alongside clients including Fortune 500 companies, startups, and non-profit organizations to create customer segmentations, assess regional sales discrepancies, and develop tailored marketing campaigns for key demographics. We leverage primary and secondary research to advise complex decisions in these areas in order to capture the greatest potentials for growth and value for your company.
Related Modules
Industry & Market Analysis
HUCG can identify market trends, conduct market sizing, generate customer segmentations and determine industry drivers and best practices.
Demographic Analysis
HUCG can size and find characteristics of the targeted customer base, predict changes of customer base over time, and analyze spending patterns.
Market Segmentation
HUCG can conduct case studies into competitors, compare competitor practices with client practices, and uncover underserved market segments.
Website Redesign
HUCG can provide actionable recommendations to improve UI / UX, suggest ways to boost SEO, and identify areas to improve drop off rates.
“I’ve engaged a number of consultants throughout my career, including many household name consultancies. The HUCG team’s framing of the problems, their understanding of the issues and their subsequent outputs and insights are among the best I’ve received. When you then factor in the cost of my engagement relative to other consultancies, they punch way above their weight class and provide more value dollar for dollar. This is a world class consultancy program, producing exactly what you’d expect from Harvard-branded deliverables – outputs that are smart, insightful, substantiated and most notably, actionable.”
— PlayerLync
Prior Scopes of Work
Persona Analysis
The HUCG team worked to update existing targeted Client personas and offered additional segmentations it discovered. In parallel, the team analyzed the Gen Z demographic to understand the media that it consumes, determine its motivations for engaging with the Client's industry, and holistically evaluate its psychographics. Finally, HUCG synthesized findings from primary and secondary research to develop an analysis of potential future Gen Z clients.
Competitor Analysis
The HUCG team conducted a competitor analysis to understand the general trend for kids menus and assess how well they resemble the actual menus of the Client. Using internal sales and customer data provided by the Client, HUCG determined consumer needs and demographic trends. Finally, combining this research with a survey of customers and case studies the team provided the Client with strategies to market their kids’ menu and how to adapt the menu itself to meet customer demands.
Expert Consultation
Using data provided by the Client, HUCG analyzed the Client’s strengths and weaknesses along the customer purchase cycle. The HUCG team then conducted interviews with industry experts to understand how competitors manage customers relations and the cycles they define to move them to a purchase. Finally, based upon all prior research and additionally physiological studies, the team defined customer psychologies that capture the mindset of an individuals at a given stage.